Must A Wannabe Influencer Friend Cease Exploiting Me for Content?

The Prosecution: Beth

At times she films me while I’m eating. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It’s fun for a short while, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to record everything all the time. During meals out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes video blogs about living in our city, a day in her life, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. Sometimes I'm captured while dining, or simply tagging along. I’ll see myself on her Instagram afterwards, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or be captured while eating. It’s uncomfortable.

She also expects me to record her at inconvenient times. Sometimes I’ll be talking to someone else, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. I've been invited to several industry functions, which were appreciated, but that doesn't compensate for all the energy I invest assisting her create material.

I’m grateful that she has helped me with my design career, but I don’t want our connection to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but at times it seems that if recording starts, we will start performing in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and film me laughing with another. It’s so silly. I need her to recognize that our decade-long friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being filmed, edited, or posted for an audience. I am not a prop for her online persona.

The Defence: Marielle

I want my friend to see that the creations we make together can get us an opportunity.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on TikTok who pull off that style of casual, DIY film-making.

Content creation is my version of engaging with life: noticing the nuances, posting them with an audience that values the art behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my method of offering access, giving her a chance to witness exclusive moments that could help her career in design too. That isn't blackmail, it’s just being pragmatic.

I would take her to such functions even if she didn’t help me, but I desire her to see the benefits the content we make together can achieve: a foot in the door. I understand not everyone enjoys being filmed, but sometimes spontaneity is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but companions support one another in minor capacities. I thought filming a clip now and then would be fun for her. Innovation flourishes in collaboration, and having Beth around makes endeavors lively and enjoyable. I don't compel her to participate in anything, and I’d never intentionally humiliate her. But creating content jointly occasionally is part of how I record our shared experiences.

I cherish our friendship profoundly and want to avoid content creation to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still considering hers. Obviously making content is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and Beth when they are out together?

Nothing is more uncomfortable than having a companion film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys creating, that doesn’t mean all those around her is content. She needs to honor Beth’s personal space.
Ankit, 26

She may enjoy making content and showing off her life publicly, but it’s not for everybody. It’s nice she has helped Beth’s career, but she must to listen to what Beth wants.
Emma, 27

It sounds like you value each other, so cling to that and ensure it’s the focus in your friendship. Foster some authentic memories, where genuine feelings are stored, not online archives. Even public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be neither present nor authentic when she’s with Beth – she’s working. Both seem confused as to what’s reasonable. The solution is not found in trying to alter one another, but in each setting clear limits around what feels acceptable to them and seeing if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Walter George
Walter George

A cybersecurity expert with over a decade of experience in IT infrastructure and network monitoring, passionate about helping organizations stay secure.